Is your study designed to produce generalisable or transferable findings?
A key feature of research is that it is intentionally planned and designed using documented methodology which will allow results to be extrapolated or applied from the study sample to a larger population. This extrapolation / application is what the terms 'generalisable' and 'transferable' refer to. In the case of quantitative research, statistical methods are used to achieve results that are 'generalisable' from a sample to the sampled population. In the case of qualitative research, the context and findings are described and defined so that the conclusions can be applied or transferred to other settings.